Marketing Strategy & Business Development
Saffire Vapor Inc.
09:30 A New World for New Products: Revising Marketing Procedures and Business Strategies for a Post- Regualtion Industry
Afterthe August 8, 2016 deadline- innovation in a once imaginative and expandingmarket has been almost halted. This case study demonstrates the journeyof a newproduct, that just squeezed in before the industry –wide cut off and now mustadhere and adjust to the regulations- dealing with difficulties of restrictionson reaching new consumers.